Best Affiliate programs in India
Affiliate marketing is arguably the best online money making opportunity that bloggers, webmasters and other Internet marketers have at their disposal. The lack of good affiliate programs in India, however, force most Indian marketers to look up to popular foreign affiliate networks in order to carry out their campaigns and make money online. Many of them in fact target the US and Canada traffic alone to sell products relevant there and totally avoid marketing in India.
If you want to be an affiliate marketer of certain Indian products in the Indian market via your blog, website or email-social marketing, you are left with very few options when it comes to affiliate programs and networks. Here are some of the best affiliate programs in India that I could dig out.
Matrimonial affiliate programs
Thanks to our huge population and arranged marriage concepts, the matrimonial sites really thrive in India. Most of the matrimonial portals in India have good affiliate programs though the leading ones are the following:
1. Shaadi.com affiliate program – Shaadi Rewards
Affiliate network: own managed
Suitability: Any webmaster or blogger with personal blogs, news websites etc can apply. Rated/explicit/violent/stolen content cannot promote the brand (and that is the case with other affiliate programs mentioned below as well)
Referral commission: Rs. 10 to 25 per free profile. Revenue share of up to 40% for paid profiles.
Minimum payout: Rs. 990/- for Indian affiliates and Rs. 5000/- for foreign affiliates
Payment modes: Cheque for Indians and PayPal for foreign affiliates.
Payment schedule: Every month (i.e. Previous month’s earnings paid during current month subject to minimum balance)
Promotion channels support: Allows email marketing, PPC advertising etc but prefers website traffic and dedicated website page for matrimonial promotion in order to achieve 50% commission.
Suitability: Any webmaster or blogger with personal blogs, news websites etc can apply. Rated/explicit/violent/stolen content cannot promote the brand (and that is the case with other affiliate programs mentioned below as well)
Referral commission: Rs. 10 to 25 per free profile. Revenue share of up to 40% for paid profiles.
Minimum payout: Rs. 990/- for Indian affiliates and Rs. 5000/- for foreign affiliates
Payment modes: Cheque for Indians and PayPal for foreign affiliates.
Payment schedule: Every month (i.e. Previous month’s earnings paid during current month subject to minimum balance)
Promotion channels support: Allows email marketing, PPC advertising etc but prefers website traffic and dedicated website page for matrimonial promotion in order to achieve 50% commission.
2. BharatMatrimony affiliate program – MatriMoney
Affiliate network: own
Suitability: Any webmaster or blogger with personal blogs, news websites etc can apply.
Referral commission: An ‘undisclosed’ fixed amount per free profile signup. Revenue share of up to 25% for paid profiles from their first payment alone.
Minimum payout: Rs. 200/-
Payment modes: Cheque
Payment schedule: Every month
Promotion channels support: Allows PPC advertising but with very strict copyright guidelines. Website traffic preferred.
Suitability: Any webmaster or blogger with personal blogs, news websites etc can apply.
Referral commission: An ‘undisclosed’ fixed amount per free profile signup. Revenue share of up to 25% for paid profiles from their first payment alone.
Minimum payout: Rs. 200/-
Payment modes: Cheque
Payment schedule: Every month
Promotion channels support: Allows PPC advertising but with very strict copyright guidelines. Website traffic preferred.
Travel affiliate programs
Tourism and hospitality industry is booming in India and there’s plenty of business travel as well – thanks to the fast developing economy. The following are the best travel affiliate programs in India.
3. MakeMyTrip affiliate program
Affiliate network: own
Suitability: Any webmaster or blogger who write about with air, travel, hotel, holidays, packaged tour, cruise program, car rental content can apply. Must not have competitor content (Yatra.com, ClearTrip,…) on the promoted pages.
Referral commission: 3% to 5% of air fare base price for domestic flights. Rs 500/- flat on International flight bookings. Holiday packages and hotels 8% of the published tariff.
Minimum payout: Rs. 5000/-
Payment modes: Cheque
Payment schedule: Every month (45 days from previous months earnings)
Promotion channels support: N/A.
Suitability: Any webmaster or blogger who write about with air, travel, hotel, holidays, packaged tour, cruise program, car rental content can apply. Must not have competitor content (Yatra.com, ClearTrip,…) on the promoted pages.
Referral commission: 3% to 5% of air fare base price for domestic flights. Rs 500/- flat on International flight bookings. Holiday packages and hotels 8% of the published tariff.
Minimum payout: Rs. 5000/-
Payment modes: Cheque
Payment schedule: Every month (45 days from previous months earnings)
Promotion channels support: N/A.
4. Yatra affiliate program
Affiliate network: Shoogloo Network
Suitability: Any website or blog
Referral commission: Rs. 120/- to 600/- per booking
Minimum payout: Rs. 5000/-
Payment modes: Cheque
Payment schedule: N/A
Promotion channels support: N/A
Suitability: Any website or blog
Referral commission: Rs. 120/- to 600/- per booking
Minimum payout: Rs. 5000/-
Payment modes: Cheque
Payment schedule: N/A
Promotion channels support: N/A
Online shopping affiliate programs
Online shopping in India is still not as big as it was projected to be but there are a few areas where there’s some momentum. The following are some of the best online shopping mall affiliate programs in India.
5. FlipKart.com affiliate program
FlipKart.com is a premier online shopping portal for books, music-movie-game CDs, mobile phones and other electronic gadgets. They provide a very reliable affiliate program that is easy to join and track. Here are the details of this program.
Affiliate network: own
Suitability: Any website or blog
Referral commission: 1% to 6% per sale (1% for mobile phones, 4% for CDs/DVDs and 6% for books)
Minimum payout: Rs. 250/- for Flipkart gift cards and Rs.2500/- for cheques
Payment modes: Cheque, Gift cards
Payment schedule: 60 days holding period for a particular month’s sales – i.e. paid on third month
Promotion channels support: Any
Suitability: Any website or blog
Referral commission: 1% to 6% per sale (1% for mobile phones, 4% for CDs/DVDs and 6% for books)
Minimum payout: Rs. 250/- for Flipkart gift cards and Rs.2500/- for cheques
Payment modes: Cheque, Gift cards
Payment schedule: 60 days holding period for a particular month’s sales – i.e. paid on third month
Promotion channels support: Any
6. IndiaTimes Shopping affiliate
Affiliate network: Shoogloo Network
Suitability: Any website or blog
Referral commission: 10% per sale
Minimum payout: N/A
Payment modes: Cheque
Payment schedule: Monthly
Promotion channels support: Any
Suitability: Any website or blog
Referral commission: 10% per sale
Minimum payout: N/A
Payment modes: Cheque
Payment schedule: Monthly
Promotion channels support: Any
7. Ferns n Petals program
FnP is India’s leading flowers, sweets and gift delivery portal. They do have an awesome affiliate program as per the following details.
Affiliate network: DGM India
Suitability: Any website or blog
Referral commission:15% per sale
Minimum payout: N/A
Payment modes: Cheque
Payment schedule: Monthly
Promotion channels support: Any
Suitability: Any website or blog
Referral commission:15% per sale
Minimum payout: N/A
Payment modes: Cheque
Payment schedule: Monthly
Promotion channels support: Any
There is a lot of potential other niches (e.g. Career portals, Archies gifts/cards) to start their own affiliate programs but many of them after initial experiments and/or failed campaigns have closed down – for example, Naukri.com had an affiliate program till last year but it doesn’t seem to exist any longer. You may also recall that the eBay India partner program was discontinued in India sometime back.
Top affiliate networks in India
When it comes to affiliate networks in India, there aren’t many that provide huge number of products to market. As of today Clix Galore and DGM India are the leading ones while a few others have closed down. Also, none of the affiliate networks or programs in India offer amulti-tier affiliate programs and that is not good for people like me.
Some of the ad networks in India (e.g. Komli, Tyroo) are focusing more on direct ad campaigns for brands rather than passing the bounty to affiliates who could promote it. Hopefully this trend will change soon.
Disclaimer
Please note that though I have signed up with most of the programs mentioned above, I am actively marketing only one or two of them. Based on my experiences, I shall probably write individual reviews about them later. At the moment, my campaign expenses are on the higher side as compared to the commission received from these programs. However, generic websites with huge traffic must be earning a lot out of these affiliate programs that are India specific.
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